Bringing Surface Pattern Design Sales Into the Digital Age
For years, selling textile designs involved traveling with portfolios, and meeting clients in person. However, since 2018, as buyers began shifting to online transactions, and travel costs soared, designers started exploring new ways to reach customers. The COVID-19 pandemic further accelerated this shift, as designers faced travel restrictions and fewer in-person meetings. As a result, many turned to digital platforms—ushering in the rise of The Pattern Cloud as a modern solution.
Growing Your Online Presence
At The Pattern Cloud, we’ve helped countless designers establish their online presence. As the only company that offers tailor-made websites for the textile design industry, we provide an all-in-one platform to manage your entire business. Built by designers for designers, we offer a seamless experience for both sellers and buyers, closely mimicking the traditional face-to-face sales process but optimized for the digital world.
Why Sell Your Surface Pattern Designs Online?
The advantages of selling online are vast:
- 24/7 Availability: Your website is always open, giving customers access to your designs any time, from anywhere.
- Reduced Costs: No travel expenses, no printing fabric, and more eco-friendly transactions with digital file sharing.
- Better Work-Life Balance: With online sales, you free up time previously spent traveling, allowing more focus on other areas of your business—or even more time with family.
First Impressions Matter
Your website is your storefront, and first impressions count. Did you know the average visitor spends just 45 seconds on a website? Of that, two seconds determine if they’ll stay. Ensure your homepage is professional, visually appealing, and instantly communicates your brand and offerings.
At The Pattern Cloud, we can help create a compelling landing page or seamlessly integrate our software with your existing website, giving you the tools to attract and convert potential buyers.
Designing an Effective Homepage
Your homepage needs to make an immediate impact. Clearly communicate what your business does, display your unique style, and showcase your work. As your business evolves, so should your website. With The Pattern Cloud, updating your homepage is easy, ensuring your brand always looks fresh.
Choosing the Right Web Address
Keep your web address simple and memorable. Avoid long URLs, hyphens, or numbers that might confuse potential buyers. Simplicity is key to building a recognizable and accessible brand.
Strong Branding for Your Textile Design Business
Consistent and professional branding is essential for success. Ensure your logo and brand colors are unified across your website and social media. Clear contact details should also be easy to find, offering customers a way to reach you with ease.
Displaying Your Surface Pattern Designs Effectively
When it comes to showcasing your designs, focus on what your customers need to see. Use creative but functional layouts that highlight key details of your patterns. For intricate designs, close-up images or videos may better showcase your work. The Pattern Cloud also offers a video tool that enhances your designs' visual appeal.
Helping Buyers Find the Right Design
Effective tagging and categorization are crucial to ensure buyers can quickly find what they’re looking for. At The Pattern Cloud, we provide tools like the "More Like This" option, which helps customers discover similar designs, enhancing the browsing experience.
Why The Pattern Cloud Stands Out
The Pattern Cloud was created by designers who needed a system that would mirror the traditional selling process while embracing digital technology. Unlike building a custom website—which can be costly and difficult to maintain—our platform is constantly updated, ensuring your website remains current and functional, allowing you to focus on creating stunning designs.
Connect With Other Designers and Studios
At The Pattern Cloud, we foster connectivity, enabling you to easily share your designs with agents and potential buyers. We are always expanding our network, offering your designs increased exposure.
The Pattern Cloud Tools and Features
Some of our most popular features include:
- Pinboards: Buyers can curate collections of your designs, providing insight into their preferences.
- Sales Reports: Track sales trends and customer behavior with detailed reports.
- Customer Management: Manage client information, pricing, and sales history all in one place, with automated invoicing.
- Automated File Delivery: Once a design is sold, buyers can download files directly from your site, bringing them back to your website and encouraging additional purchases.
The Design Agent
The Design Agent, an exclusive platform for Pattern Cloud subscribers, helps boost your design sales by automatically sharing your work with potential buyers. If a customer buys a design, their details are shared with you, helping you build your client database. Additionally, your website and The Design Agent work seamlessly to prevent double-selling.
Ready to Take Your Designs Online?
Selling designs online can elevate your business and streamline your operations. The Pattern Cloud provides the tools you need to succeed—from a professional online presence to managing customer relationships.
Book a demo today and join the growing community of designers using The Pattern Cloud to showcase and sell their work.
Contact Us
Email: info@thepatterncloud.com
